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Custom Content Creation and Thought Leadership
Engage your target audience with expertly crafted content tailored to your needs. From whitepapers to case studies, we create impactful materials that resonate with healthcare professionals and decision-makers.
Custom Content Creation and Thought Leadership Opportunities
Executive Insights Series
$5,000 Per Article | 3 Article Series $14,500
Work with our team of experienced healthcare journalists to develop an exclusive series of insightful articles designed to position your brand as a trusted thought leader around the topic/theme of your choices. Through expert perspectives, innovative ideas, and actionable advice this collection provides readers with valuable knowledge whilst showcasing your brands commitment to driving conversation around the topic/theme. Bring your unique voice into the series through interviews with customers or key organizational leaders.
Format: Articles are ghost written and published to Digital Health Insights (dhinsights.org)
- Footer includes an “About Us” section with link back to website.
- Banner ads (970x250 and 300x600) can be provided to support the articles. Ads will run on the article page for 30 days.
- Articles are promoted via a post to Digital Health Insights home page, Digital Health Insights social media channels, and Digital Health Insights weekly newsletter.
- Length: 750 words.
- Articles are clearly labeled as sponsored and bylined by sponsor
- Only two articles per week will be posted.
ADD-ON OPTION: Executive Insights Report $5,500
- A professionally designed downloadable report that synthesizes the key findings, perspectives, and recommendations from the series into a single premium asset for lead generation, executive outreach, and content marketing.
Executive Q&A's
$5,000
Demonstrate leadership, share perspective, and build credibility with healthcare executives through a professionally crafted Executive Q&A published on Digital Health Insights. By combining the voice of your executive team with the reach and authority of DHI, this offering delivers a compelling thought leadership asset that amplifies brand awareness, sparks meaningful conversations, and supports ongoing engagement with key healthcare audiences.
Executive Q&As are premium thought leadership features designed to showcase the expertise, perspectives, and strategic vision of your organization’s senior leaders. Through a professionally developed interview format, these pieces provide healthcare decision-makers with meaningful insights on emerging industry trends, pressing challenges, and innovative approaches shaping the future of healthcare.
Published on Digital Health Insights (DHI), Executive Q&As position your executive as a trusted voice within the healthcare technology community while extending brand visibility to an engaged audience of provider, payer, and industry leaders. These assets also serve as valuable content for demand generation, account-based marketing, sales outreach, and executive engagement initiatives.
Format: Web-based article and/or downloadable PDF for sponsor syndication and distribution.
- Lead Time: 2-4 weeks depending on research required.
- Length: 800-1,000 words.
- Branding Options: Published on Digital Health Insights or co-branded with sponsor
- Logistics: Sponsor identifies executive spokesperson and desired topic areas. Digital Health Insights conducts the interview, develops editorial content, and manages all writing, editing, design, and publication.
Why It Delivers Value
- Elevates executive credibility and thought leadership among healthcare decision-makers
- Creates a high-quality, evergreen content asset for marketing and sales programs
- Leverages the trusted DHI platform to increase visibility and third-party validation
- Provides a more authentic and engaging format than traditional sponsored content
- Generates reusable content that can be shared across websites, campaigns, social channels, and customer communications
To maximize the impact of this opportunity, we recommend pairing it with a targeted lead generation program. This ensures you're not only driving awareness but also capturing qualified prospects who are ready to engage—turning visibility into measurable growth.
Conference Content Extension Pieces
Starting at $7,500
Creating a content piece from a CHIME event or sponsored event (e.g. a Fall Forum session or a client User Group).
Format: Web based and/or PDF for client syndication
- Lead Time: 2-4 weeks depending on additional research required.
- Length: Starting at 1,000 words. Length and page count will depend on the duration of the event, or the number of sessions covered.
- Branding options: Digital Health Insights or Co-branded with sponsor.
- Logistics: DHI and the sponsor will collaborate on event speakers and key themes that should be extracted.
To maximize the impact of this opportunity, we recommend pairing it with a targeted lead generation program. This ensures you're not only driving awareness but also capturing qualified prospects who are ready to engage—turning visibility into measurable growth.
White Papers
$15,000
A white paper is a detailed, evidence-based report that helps an audience understand a problem and evaluate potential solutions. Partner with CHIMEs staff of healthcare journalists that leverages their deep domain experience to develop a piece that positions your organization as a thought leader and industry expert.
- Lead Time: 6 weeks depending on research required and subject matter selection and permissions.
- Logistics: DHI and sponsor collaborate on white paper themes and ideal SMEs to include in the paper.
- Length: Maximum 2,500 words
- Pieces that exceed maximum length of 2,500 words will be subject to an additional fee
To maximize the impact of this opportunity, we recommend pairing it with a targeted lead generation program. This ensures you're not only driving awareness but also capturing qualified prospects who are ready to engage—turning visibility into measurable growth.
Case Studies
$15,000
Our healthcare case studies offer a detailed examination of a specific technological, patient, medical intervention, or healthcare process which highlight real-world applications of medical knowledge. The study would detail the challenges faced during implementation and describe the outcomes. It might also analyze the financial impact and patient satisfaction, offering insights for other healthcare organizations considering similar changes.
- Lead Time: 6 weeks depending on research required and availability of SMEs to support the case. Provider compliance approval can lengthen lead time.
- Branding options: Co-branding is recommended to reinforce the independence of the asset. However, it could be solely DHI or sponsor branded.
- Logistics: Sponsor selects the case that has the most compelling appeal without excessive commercialism. DHI writes and designs the content.
To maximize the impact of this opportunity, we recommend pairing it with a targeted lead generation program. This ensures you're not only driving awareness but also capturing qualified prospects who are ready to engage—turning visibility into measurable growth.
Thought Leadership Roundtable
$37,500 | Virtual
Our Thought Leadership Roundtables bring together three to five healthcare digital health leaders for an engaging, high-value discussion on topics of your choice, guided by a Digital Health Insights moderator.
Our team collaborates with you to identify the topic and create a discussion guide to ensure a dynamic and focused conversation. This program positions your organization as a thought leader while generating insightful, shareable content.
- 75–90 minute moderated discussion with 3–5 attendees
- Topic selected collaboratively with your team
- DHI moderator to guide and facilitate conversation
- Session recorded and transformed into a co-branded white paper, shared to Digital Health Insights website and social channels
- Discussion Guide Development
- Collaborative topic refinement
- Custom discussion guide created to ensure a dynamic, focused conversation
E-Book
Starting at $25,000
Format: Digital book with chapters; designed to be read on e-readers, online, or mobile devices. The E-book can include charts and imagery as well as multimedia options based on the platform functionality.
- Lead Time: 8 weeks minimum.
- Logistics: Digital Health Insights and sponsor collaborate on high impact themes, flow, user experience, subject matter experts, and charts/graphs.
- Length: 10-14 pages.
- Branding Options: DHI and sponsor co-branded is recommended.
To maximize the impact of this opportunity, we recommend pairing it with a targeted lead generation program. This ensures you're not only driving awareness but also capturing qualified prospects who are ready to engage—turning visibility into measurable growth.
Thematic Anthologies
$20,000
This anthology consists of a curated compilation of three sponsored articles and one final downloadable asset. The final asset serves as a “Best of the Series” resource, offering readers a concise and engaging summary of the key insights from the original 3 article pieces. All articles are published by Digital Health Insights (DHI), and are centered around a shared theme.
Format: Web based and/or PDF for client syndication
- Includes syndication of 3 articles and 1 encapsulation piece
- Lead Time: 2-4 weeks depending on research required.
- Length: 2,500 words.
- Branding Options: Co-branded with sponsor.
- Logistics: Sponsor collaborates with Digital Health Insights on the theme of the anthology. DHI provides the writing, design, and syndication